Alice Sun

Full profile

Chinese Service Group

Director Chinese Service Group

Alice (Xinyue) Sun, Director Chinese Service Group, is the Founder and CEO of OrcaMar Strategies, advising enterprises on geopolitical risk assessment, market entry strategies, and international investment. With over ten years of experience in investment banking and asset management, she has led cross-border operations in the Middle East, Europe, the Americas, and Asia, managing nearly USD 10 billion in assets and working with more than 30 governments and 300 international institutions.


A graduate of Peking University and holder of a Master’s in International Management from the University of Sheffield, she is currently pursuing a PhD in Global Studies at The Chinese University of Hong Kong, Shenzhen. In 2024, she received the Cross-Border Financial Services First Prize from the Hong Kong Chinese Finance Association. She has been invited to lecture at institutions such as Tsinghua University, Tecnológico de Monterrey, and the Pontifical Catholic University of Chile.

Academic Background

  • Peking University – School of International Studies & Guanghua School of Management
  • University of Sheffield – Master’s in International Management
  • The Chinese University of Hong Kong, Shenzhen – PhD in Global Studies (in progress)

Practice areas

  • Geopolitics
  • International expansion strategies
  • Geopolitical and market riskccounting